Marketing & Business Development
An ability to translate customer needs into product requirements, and product features into benefits, is key to new product success. VTC has many years of experience in the full spectrum of product management, product introduction and business development processes.
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Business planning
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Customer research
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Secondary market research
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Market requirements documents (MRD)
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Feature/ benefit analysis and prioritization
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Partner programs & relationship management
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Product data sheets and promotional literature
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Analyst relations & PR
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Competitive analysis
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Sales development programs
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Training
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Sales promotions
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Customer reference programs
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Market introduction strategy